Auburn Student Pharmacy Campaign

This campaign was developed for the Auburn University Student Pharmacy. During the campaign creating process, we were required to determine the problem that ASP was having as well as their target audience (students in this case). We were required to establish some objectives, strategies, and tactics that will help them achieve their main goal. Because ASP struggles with lack of student awareness, their main goal was to find ways to gain student awareness among Auburn University students. After doing research, we found that Auburn students don’t seem to know that the pharmacy is available to them, and for the ones who do know, they don’t know that it is a full-service pharmacy. We worked very hard and closely with ASP staff to determine the best ways to help them build student awareness, and we prepared things for them that can be easily and conveniently executed.